30-Day Update — ⭐ Elite: 48,700 total views · 24,800 unique DFW homeowners reached · 168 new followers (+3,300%) · 18 inbound DMs · 59% response rate. Three micro tests completed — all Scale It. Phase 2 messaging ads are live and generating conversations.
⭐
30-Day Overview
Total Instagram growth — ⭐ Elite
📈
4-Week Gabriel Ad
Brand awareness — profile visits ⭐ Elite
🔥
Phase 2 - Messaging Ad 2 - Priming Tip
"If You Skip This Step" · Phase 2 · $0.45 CPV ⭐
💬
Phase 2 Messaging
"How Long to Paint a House?" · 7 convos
🧪
Micro Ad Tests
3 tests completed — all Scale It
🗺️
What Comes Next
3-phase roadmap toward booked jobs
30-Day Instagram Overview
⭐ Elite · All Active Ads · Mar 23 – Apr 15, 2026
📱
Instagram-First Campaign — Total Collective Ad Performance. These numbers reflect the entire Instagram ad library — every boosted video launched during this period. The full 30-day picture. One month in: 24,800 unique DFW homeowners reached, 168 new followers, views up 6,166%, and the pipeline officially open with 18 inbound DMs.
Total Views
48,700
↑ +6,166% growth in 28 days
Unique Reach
24,800
↑ +4,300 new accounts this month
New Followers
168
↑ +3,300% increase · Free future reach
Content Interactions
479
↑ +5,900% increase · Near Elite
Messaging Contacts
18
↑ +100% · Pipeline officially open
Response Rate
59%
🟢 Good · 50%+ benchmark
Campaign Progression
Views Growth
Reach Growth
Follower Growth
The Audience is Building
24,800 unique DFW homeowners saw Richard's Painting this month. Not impressions. Not repeats. Unique people. Who will later be retargeted at 3–5x the conversion rate of cold traffic.
Pipeline is Moving
18 homeowners reached out via DM. 59% response rate. These are local homeowners who saw the ad, visited the profile, and chose to reach out. The intent level on an inbound DM is significantly higher than any cold outreach.
Compounding Assets
168 followers now receive every future post for free. 479 engagement actions signal the algorithm to distribute more. Every dollar spent this month extends the reach of every dollar spent next month.
⭐ Elite
Strategic Summary — 30 Days
Cole's full interpretation of what these numbers mean
▾
"30 days in — and the numbers tell a clear story. Richard's Painting reached 24,800 unique DFW homeowners, generated 168 new followers, and saw Instagram views grow by 6,166% over the campaign window.
The 59% response rate is another important number in this report. So is the number of conversations started via outbound messaging, new followers, and inbound DMs. That's real homeowners reaching out. Real conversations happening. The pipeline is starting to move.
The awareness phase is ongoing. The warm audience is building. We're now ready for Stage 2 — retargeting the people who already know Richard's Painting and turning that attention into estimates and booked jobs.
This is exactly what 30 days of intentional, strategy-first advertising looks like."
— Meger Media · April 15, 2026 · Data source: Instagram Insights
The 59% response rate is another important number in this report. So is the number of conversations started via outbound messaging, new followers, and inbound DMs. That's real homeowners reaching out. Real conversations happening. The pipeline is starting to move.
The awareness phase is ongoing. The warm audience is building. We're now ready for Stage 2 — retargeting the people who already know Richard's Painting and turning that attention into estimates and booked jobs.
This is exactly what 30 days of intentional, strategy-first advertising looks like."
— Meger Media · April 15, 2026 · Data source: Instagram Insights
4-Week Ad Report — Gabriel
Brand Awareness · Profile Visits · Mar 20 – Apr 15, 2026 · ⭐ Elite
Brand Awareness Launch · Stage 1 · Instagram Boost · $10/day sustained
Gabriel — "Color is Cosmetic.
Prep is Everything."
Prep is Everything."
Total Views
28,238
↑ from 10,218
Reach
15,374
UniqueProfile Visits
723
Primary goal ✓New Followers
101
Local ownersLink Clicks
667
2.4% CTR ⭐
Total Spend
$439
$10/day⭐ Elite
Cost Per Profile Visit
$0.61 — improved from $0.66
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | < $0.75 ← YOU ARE HERE |
| 🟢 Good | $0.75 – $1.50 |
| 🟡 Average | $1.50 – $3.00 |
| 🔴 Weak | $3.00+ |
Efficiency actually improved over 30 days — dropped from $0.66 to $0.61. The algorithm optimized toward the highest-value viewers as the campaign matured. 723 local DFW homeowners have visited the profile. That's a substantial warm audience.
⭐ Elite
CTR — Link Click-Through Rate
2.4% · 667 link clicks
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | > 2% ← YOU ARE HERE |
| 🟢 Good | 1% – 2% |
| 🟡 Average | 0.5% – 1% |
| 🔴 Weak | < 0.5% |
667 people clicked the link — not just watched. A 2.4% CTR on a cold awareness campaign is exceptional. This audience isn't just watching. They're curious enough to move.
🟢 Good
Cost Per Follower
$4.35 · 101 followers total
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | $2 – $3 |
| 🟢 Good | $3 – $5 ← YOU ARE HERE |
| 🟡 Average | $5 – $10 |
| 🔴 Weak | $10+ |
101 local DFW homeowners now follow Richard's Painting. Every one sees every future post for free. That's a growing organic distribution list that compounds over time.
⭐ Elite signal
Post Saves
44 total — up from 19
▾
~$9.98 per save — Good range. 44 homeowners bookmarked this reel to come back to it. Saves are the highest buying-intent signal on Instagram. When retargeting launches, save engagers convert at 3–5x the rate of cold traffic.
🟢 Good
Post Shares
18 total — up from 8
▾
~$24.40 per share. 18 homeowners sent this video to someone they know. Free organic referral reach — the highest-quality cold traffic possible. Each share extends into a network we didn't pay to reach.
⭐ Elite
3-Sec Reel Plays
6,511 — strong hook retention
▾
6,511 viewers made it to the 3-second mark. This is the algorithm's primary hook-quality signal. High 3-second plays confirm the opening frame stops the scroll consistently — a key factor in continued organic distribution.
Age Breakdown
35–44
37.1%
25–34
27.9%
45–54
17.7%
55–64
10.8%
65+
6.3%
✓
35–44 grew from 36.3% → 37.1% over 30 days. The algorithm self-optimized toward the highest-converting homeowner demographic without any manual adjustment.
Gender Split
Men: 64.7%
Women: 35.3%
✓
Men increased from 61.9% → 64.7%. The prep-authority message resonates strongest with the analytical buyer. The algorithm confirmed it.
Reach Distribution
Non-followers
27,898
Followers
349
27,898 cold DFW homeowners reached over 30 days. This is the retargetable pool we're building toward.
| Action | Total | Ads | Organic | Rating |
|---|---|---|---|---|
| Profile Visits — primary goal | 723 | 723 | — | ⭐ Elite |
| Views | 28,238 | 27,630 | 639 | ⭐ Elite |
| Link Clicks — high intent | 667 | 667 | — | ⭐ Elite |
| 3-Sec Reel Plays | 6,511 | — | — | ⭐ Elite |
| New Followers | 101 | 101 | 0 | 🟢 Good |
| Saves — buying intent | 44 | 41 | 3 | 🟢 Good |
| Likes | 136 | 121 | 15 | 🟢 Good |
| Shares | 18 | 13 | 5 | 🟢 Good |
| Avg Watch Time | 30 seconds per viewer · Total 3h 55m | ⭐ Elite | ||
✓
Every engagement category grew from Week 1. The 2.4% CTR and 667 link clicks are the standout new data points — this audience is taking action, not just watching.
📌
Projections were based on the original $25/day budget. Budget was reduced to $10/day after Week 1 — which accounts for lower volume. Efficiency metrics (CPV, CTR) actually improved.
| Metric | Week 1 Projected (30-Day) | Actual 30-Day | Result |
|---|---|---|---|
| Cost Per Profile Visit | ~$0.66 | $0.61 | ⭐ Improved |
| Profile Visits | ~1,136 | 723 | Budget reduced |
| New Followers | ~230 | 101 | Budget reduced |
| Likes | ~330 | 136 | Budget reduced |
| Saves | ~85 | 44 | Budget reduced |
| Shares | ~36 | 18 | Budget reduced |
30-Day Strategic Summary
30 days in — and the numbers are better than projected on every metric that matters most. We've reached 28,000+ DFW homeowners, driven 723 profile visits at $0.61 each — actually better than Week 1 — and 667 people clicked the link at a 2.4% CTR that puts this ad in the top tier for local service campaigns. The warm audience we've built — 723 profile visitors, 101 followers, 44 saves, 667 link clicks — is the real asset. That's the pool we retarget in Phase 2, and that's where the cost per estimate drops significantly.
Meger Media · Last updated April 15, 2026 · Data: Instagram Insights
Micro Ad Tests
3 Tests Completed · All Rated Scale It
🧪
What this is: We run $25–$50 per video to identify which ads perform best before committing larger budgets. Low risk. High insight. Every dollar spent here saves multiples down the road by eliminating guesswork. Results directly inform what we film, what we boost, and what we stop doing.
Micro Test #1 · Mar 26–31
"Chamber Ribbon Cutting"
$25.48 spent · Instagram + Facebook
Cost Per Profile Visit$0.75
Cost Per Follower$2.83
Follow Rate26.5%
New Followers9
Verdict
🟢 Scale It
Micro Test #2 · Mar 31–Apr 5
"Trying to Save Money on Your Paint Job?"
$24.98 spent · Instagram + Facebook
Cost Per Follower$2.08
Cost Per Save$2.50
Total Saves10
New Followers12
Verdict
⭐ Scale It
Micro Test #3 · Apr 8–11
"You Don't Want Some Handyman Chasing the Cheap..."
$28.86 spent · Instagram
Cost Per Profile Visit$0.61
Cost Per Follower$2.89
Avg Watch Time5s / 5s (100%)
Follow Rate21.3%
Verdict
⭐ Scale It
Head-to-Head Comparison
| Metric | Test #1 Chamber Cutting | Test #2 Save Money | Test #3 Handyman | Best |
|---|---|---|---|---|
| Spend | $25.48 | $24.98 | $28.86 | — |
| Total Views | 1,828 | 2,549 | 2,184 | Test #2 |
| Profile Visits | 34 | 19* | 47 | ⭐ Test #3 |
| Cost Per Profile Visit | $0.75 | $1.31* | $0.61 | ⭐ Test #3 |
| New Follows | 9 | 12 | 10 | Test #2 |
| Cost Per Follower | $2.83 | $2.08 | $2.89 | ⭐ Test #2 |
| Saves | 4 | 10 | 6 | ⭐ Test #2 |
| Cost Per Save | $6.37 | $2.50 | $4.81 | ⭐ Test #2 |
| Shares | 4 | 0 | 1 | Test #1 |
| Follow Rate | 26.5% | — | 21.3% | Test #1 |
| Avg Watch (completion) | N/A | N/A | 5s / 100% | ⭐ Test #3 |
| Organic Views % | 23.8% | 16.0% | 4.7% | Test #1 |
*Test #2 ran with Link Clicks objective instead of Profile Visits — a direct comparison to Tests #1 and #3 is limited for those metrics.
Individual Test Results
1
"Chamber Ribbon Cutting" — National Standards
Mar 26–31, 2026 · $25.48 · Profile Visits objective · Instagram + Facebook
🟢 CPV Good⭐ CPF Elite⭐ Follow Rate Elite
▾
1,828
Total Views
34
Profile Visits
$0.75
Cost / Profile Visit
9
New Followers
$2.83
Cost / Follower
26.5%
Visit → Follow Rate
4
Saves
4
Shares (all organic)
What this test tells us: This video generates action — 34 profile visits, 9 new followers, 26.5% profile-to-follow rate on a $25 budget. The authority-framing hook ("we bring national standards") connects with homeowners who want assurance before they trust a contractor. Trust-first hooks work.
Standout signal: All 4 shares were organic — zero from the ad. Viewers who found this naturally liked it enough to send to someone they know. For home services, a share almost always means "I know someone who needs this." This video is the strongest organic shareability performer of all three tests.
Recommendation: Scale to $15/day. Develop more authority-positioning content in this style. This format works best for organic distribution and long-form brand building.
Standout signal: All 4 shares were organic — zero from the ad. Viewers who found this naturally liked it enough to send to someone they know. For home services, a share almost always means "I know someone who needs this." This video is the strongest organic shareability performer of all three tests.
Recommendation: Scale to $15/day. Develop more authority-positioning content in this style. This format works best for organic distribution and long-form brand building.
🟢 Scale It
Best organic reach · Strongest follow rate · Authority-first hook confirmed
2
"Trying to Save Money on Your Paint Job?"
Mar 31–Apr 5, 2026 · $24.98 · Link Clicks objective · Instagram + Facebook
⭐ CPF Elite⭐ Cost/Save Elite🟢 10 Saves
▾
2,549
Total Views
19
Link Clicks
$1.31
Cost / Link Click
12
New Followers
$2.08
Cost / Follower
10
Saves
$2.50
Cost / Save
3
Organic Comments
What this test tells us: The money-saving angle activates a different behavioral response than authority-framing. Where Test #1 earned shares, Test #2 earned saves — bookmarkable content. A homeowner saving this video is thinking "I'm going to need this later." That's the highest buying-intent signal on Instagram at $2.50 each — Elite.
Key note — objective mismatch: This video was boosted with a Link Clicks objective, not the standard Profile Visits. Yet it still generated 12 followers at $2.08 each despite the algorithm not optimizing for that behavior. If run with a Profile Visits objective, CPF could improve further.
Recommendation: Scale with Profile Visits objective to get a true comparison. The "save money → prep quality" framing directly hits the Quote-Comparer and Cautious Homeowner avatars. High-converting formula. Develop 2–3 more videos in this style.
Key note — objective mismatch: This video was boosted with a Link Clicks objective, not the standard Profile Visits. Yet it still generated 12 followers at $2.08 each despite the algorithm not optimizing for that behavior. If run with a Profile Visits objective, CPF could improve further.
Recommendation: Scale with Profile Visits objective to get a true comparison. The "save money → prep quality" framing directly hits the Quote-Comparer and Cautious Homeowner avatars. High-converting formula. Develop 2–3 more videos in this style.
⭐ Scale It
Best saves · Best CPF · Retest with Profile Visits objective
3
"You Don't Want Some Handyman Chasing the Cheap..."
Apr 8–11, 2026 · $28.86 · Profile Visits objective · Instagram
⭐ CPV Elite $0.61⭐ 100% Completion⭐ CPF Elite
▾
2,184
Total Views
47
Profile Visits
$0.61
Cost / Profile Visit
10
New Followers
$2.89
Cost / Follower
21.3%
Visit → Follow Rate
5s
Avg Watch / 5s Reel
100%
Completion Rate
What this test tells us: This is a clean sweep on paid metrics. $0.61 CPV is the best of all three tests — and matches the main 30-day campaign's efficiency. The 5-second reel with 100% average completion rate is an algorithm-friendly format Instagram rewards with wider distribution. Short, punchy, full watch every time.
The hook: The "handyman vs. contractor" positioning draws a sharp line between Richard's Painting and low-cost competitors — and delivers it in 5 seconds. No setup required. The viewer gets the message immediately, visits the profile, and 1 in 5 follows.
Recommendation: Scale to $15/day immediately. Develop more 5–10 second reels in this format — direct positioning statements, one idea, no intro. The algorithm rewards full-completion short content. This is a repeatable formula.
The hook: The "handyman vs. contractor" positioning draws a sharp line between Richard's Painting and low-cost competitors — and delivers it in 5 seconds. No setup required. The viewer gets the message immediately, visits the profile, and 1 in 5 follows.
Recommendation: Scale to $15/day immediately. Develop more 5–10 second reels in this format — direct positioning statements, one idea, no intro. The algorithm rewards full-completion short content. This is a repeatable formula.
⭐ Scale It
Best CPV · 100% completion rate · Best paid performance format
Phase 2 - Messaging Ad 2 - Priming Tip
🔥 Strong · Profile Visits + Messaging · Phase 2 · Apr 9–19, 2026
Phase 2 · Profile Visits + Messaging Conversations · $94.36 combined spend
"If You Skip This One Step,
Texas Paint Will Fail"
Texas Paint Will Fail"
Total Views
7,785
BlendedProfile Visits
210
⭐ EliteCost / Profile Visit
$0.45
⭐ EliteConversations
5
⭐ EliteCost / Convo
$12.20
⭐ EliteTotal Spend
$94.36
Blended⭐ Elite
Cost Per Profile Visit
$0.45 blended · 210 visits
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | < $0.75 ← YOU ARE HERE |
| 🟢 Good | $0.75 – $1.50 |
| 🟡 Average | $1.50 – $3.00 |
| 🔴 Weak | $3.00+ |
Even after blending in the full $94.36 combined spend, CPV holds at $0.45 — well inside Elite territory. The boost alone was hitting $0.16 CPV. The creative is driving profile traffic efficiently across both objectives simultaneously.
⭐ Elite
Cost Per Conversation
$12.20 · 5 conversations
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | < $15 ← YOU ARE HERE |
| 🟢 Good | $15 – $25 |
| 🟡 Average | $25 – $50 |
| 🔴 Weak | $50+ |
At $12.20 per conversation, this ad is generating inbound DMs at Elite efficiency — leaner than the Phase 2 "How Long" ad at $16.33. The "skip this one step" hook creates urgency and curiosity that drives people to reach out. One ad doing two jobs.
🟢 Good
New Followers
12 new followers · 6 days in
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | 20+ from 7-day boost |
| 🟢 Good | 8–20 ← YOU ARE HERE |
| 🟡 Average | 3–8 |
| 🔴 Weak | Under 3 |
12 new local DFW followers in 6 days. Every follower is a free future reach asset. The account is building — each new creative adds to the compound follower base that makes organic content more valuable over time.
🟡 Average
Average Watch Time
13 seconds · monitor this
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | 30s+ |
| 🟢 Good | 15–30s |
| 🟡 Average | 8–15s ← YOU ARE HERE |
| 🔴 Weak | Under 8s |
13 seconds is the lowest watch time in the campaign. The hook stops the scroll (210 profile visits proves it) but viewers drop before the full message lands. Next variation: tighter opening, lead with a visual failure (peeling paint, cracked caulk) before the verbal hook.
Age Breakdown
35–44
42.1%
25–34
19.3%
45–54
24.9%
55–64
13.7%
✓
35–44 at 42.1% — highest concentration of this age group across all ads. The warning-hook creative is landing hardest with working-age homeowners who care about protection.
Gender Split
Men: 82.7%
Women: 17.3%
✓
Highest male skew in the entire campaign at 82.7%. The "skip this one step" hook activates a protection-instinct response. Male homeowners 35–54 respond to warnings about failure and regret — exactly the positioning of Richard's Painting's prep-first message.
| Action Type | Total | From Ads | Organic | Rating |
|---|---|---|---|---|
| Profile Visits | 210 | 210 | — | ⭐ Elite |
| Views (blended) | 7,785 | 7,496 | 289 | 🟢 Good |
| Messaging Convos | 5 | 5 | — | ⭐ Elite |
| New Follows | 12 | 12 | 0 | 🟢 Good |
| Saves | 6 | 5 | 1 | 🟢 Good |
| Likes | 25 | 20 | 5 | 🟢 Good |
| Shares | 1 | 1 | 0 | 🟡 |
| Watch Time | 52m 59s total · 13s avg per viewer | 🟡 Avg | ||
✓
One ad running two objectives simultaneously: profile visits AND messaging conversations. $94.36 total. 210 profile visits building the warm pool + 5 active pipeline conversations. If 1–2 of those 5 conversations convert to booked jobs, the ROI on this creative is locked in — a single exterior job covers this spend 20–50x over.
Phase 2 — Messaging Ad
🟢 Strong Start · Messaging Conversations · Apr 2–15, 2026
Stage 2 — Conversion · Warm Audience + Lookalike · Messaging Objective
"How Long Does It Take
to Paint a House?"
to Paint a House?"
Total Views
5,924
🟢 GoodConversations
7
🟢 GoodCost / Convo
$16.33
🟢 GoodShares
19
⭐ EliteAvg Watch Time
23s
🟢 GoodTotal Spend
$114.28
Apr 2–15🟢 Good
Cost Per Conversation
$16.33 · 7 conversations
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | < $10 per conversation |
| 🟢 Good | $10 – $25 ← YOU ARE HERE |
| 🟡 Average | $25 – $50 |
| 🔴 Weak | $50+ |
At $16.33 per conversation, Richard's Painting is generating inbound DM conversations from local homeowners at a healthy cost. These aren't ad clicks — these are real people initiating a direct conversation. A single booked job from any one of these 7 conversations returns 10–20x the total ad spend.
⭐ Elite
Shares
19 total · 13 from ads · 6 organic
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | 15+ shares on boosted reel ← YOU ARE HERE |
| 🟢 Good | 8–15 |
| 🟡 Average | 3–8 |
| 🔴 Weak | Under 3 |
19 people shared "How long does it take to paint a house?" with someone in their network. That question format is doing its job — DFW homeowners are forwarding it to neighbors and family mid-project. Shares are free reach we didn't pay for. This is the content working like word-of-mouth.
🟢 Good
Average Watch Time
23 seconds · 2h 38m total
▾
| Rating | Benchmark |
|---|---|
| ⭐ Elite | 30s+ |
| 🟢 Good | 15–30s ← YOU ARE HERE |
| 🟡 Average | 8–15s |
| 🔴 Weak | Under 8s |
23 seconds on a question-format reel is solid. The hook works — people stop, watch, and get their answer. The fact that 19 of them shared it confirms the content delivered value before the CTA even landed.
Age Breakdown
35–44
38.1%
25–34
25.5%
45–54
20.4%
55–64
10.3%
65+
4.4%
✓
Audience profile nearly identical to Phase 1 — 35–44 DFW homeowners still leading. The targeting is holding. The algorithm knows exactly who to find.
Gender Split
Men: 66.5%
Women: 33.5%
✓
5,702 non-followers reached alongside 210 existing followers. The question format is pulling in new DFW homeowners who weren't already in the warm pool. Expanding the audience while converting existing one.
| Action Type | Total | From Ads | Organic | Rating |
|---|---|---|---|---|
| Messaging Convos | 7 | 7 | — | 🟢 Good |
| Views | 5,924 | 5,388 | 528 | 🟢 Good |
| Shares — word-of-mouth signal | 19 | 13 | 6 | ⭐ Elite |
| Likes | 44 | 26 | 18 | 🟢 Good |
| Saves | 6 | 4 | 2 | 🟢 Good |
| New Follows | 5 | 4 | 1 | 🟡 Avg |
| Watch Time | 2h 38m total · 23s avg per viewer | 🟢 Good | ||
✓
Instagram flagged this reel as receiving more views than recent reels on the account — a positive algorithm signal. The question-format hook drives organic sharing rather than direct action. Two ads, two behavioral patterns: "skip this step" drives profile visits + conversations. "How long" drives shares + word-of-mouth. Both useful, both active.
Pipeline Math
7 conversations at $16.33 each = $114.28 total spend. A single booked exterior job in North Texas averages $2,500–$5,000. If just one of these 7 conversations converts, the ROI on Phase 2 is already 22–44x the ad spend. The priority right now is making sure every one of those conversations is being actively worked.
Meger Media · April 15, 2026 · Phase 2 Messaging Ad · Instagram Reel Insights
What Comes Next
3-Phase Campaign Roadmap
1
Continue + Rotate Creative
Active Now
▾
The $10/day sustain is working. Keep the main campaign active. Add a second video to rotate — creative fatigue risk grows after 30 days on a single creative. All three micro test videos are confirmed Scale It candidates.
- Scale Micro Test #3 (Handyman) to $15/day — best CPV at $0.61
- Scale Micro Test #2 (Save Money) with Profile Visits objective
- Goal: 200+ total local followers — currently at 101
2
Launch Retargeting Layer
Next 30 Days
▾
Warm audience is now substantial enough to begin retargeting. These people already know Richard's Painting, have seen the work, and have shown intent.
- Target: Profile visitors (723 · last 60 days)
- Target: Post engagers — saves (44), link clickers (667), video viewers
- Target: Existing followers (101 local homeowners)
- Offer: Free exterior evaluation · "Spring schedule filling fast" urgency
- Retargeting converts at 3–5x the rate of cold traffic
3
Scale What Works → Booked Jobs
60–90 Days
▾
Identify which creative + audience combination produces the lowest cost per booked job. Scale that combination. The warm audience built from this first campaign is the foundation for every future ad — never starting from zero again.
- Every dollar spent now builds on this base — not resetting
- This is how it turns into predictable revenue instead of just good metrics
Campaign Origin Report
Gabriel — Week 1 & 10-Day Launch · March 23–30, 2026
⭐ Elite
Week 1 — Cost Per Profile Visit
$0.66 · March 23–30, 2026
▾
| Metric | Week 1 Result |
|---|---|
| Total Views | 10,218 |
| Reach | 6,630 |
| Profile Visits | 257 |
| New Followers | 52 |
| Avg Watch Time | 31 seconds |
| Total Spend | $168.77 |
| Cost Per Profile Visit | $0.66 ⭐ Elite |
| Follow Rate | 20.2% ⭐ Elite |
| Cost Per Follower | $3.25 🟢 Good |
This baseline report established the benchmarks for all subsequent campaigns. The 30-day report shows CPV improved to $0.61, reach grew to 15,374, and link clicks added 667 additional high-intent signals. Every metric either held or improved.
🟢 Strong
Week 1 — Engagement Summary
Overall Rating: Strong · Top 20–30%
▾
| Action | Count | Rating |
|---|---|---|
| Profile Visits | 257 | ⭐ Elite |
| New Followers | 52 | 🟢 Good |
| Follow Rate | 20.2% | ⭐ Elite |
| Likes | 78 | 🟢 Good |
| Saves | 19 | 🟢 Good |
| Shares | 8 | 🟢 Good |
| Comments | 5 | 🟢 Good |
All metrics at or above benchmark for a first-time video campaign in home services. The Gabriel video's hook — leading with a contrarian reframe on color vs. prep — stopped the scroll and earned attention from exactly the right homeowner demographic.
Resources & Links
Everything in One Place
🎥
→
Video Library
All delivered videos — organized and updated after every shoot
📤
→
Upload Footage
Drop raw clips and photos here anytime. No editing needed
📋
→
Strategy Guides
Content pillars, sales frameworks, hook cheat sheets — in Notion
💳
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Pay Invoice
View and pay your current invoice. Or Zelle (214) 454-6874
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Contact Cole
cole@megermedia.com · (214) 454-6874 · megermedia.com
Campaign Structure · 30-Day Launch
Instagram
Days 1–10 · 100% Instagram
Cold audience brand awareness only. Profile visits and follower growth from zero. Built the warm audience base that powers everything that came after.
Instagram
+ Facebook
Days 11–30 · Dual Platform
Messaging ads expanded to Facebook. Warm audience retargeting introduced. Conversation-objective ads launched. 18 inbound DMs in 30 days.
🔄 Running Alongside
$5/Day Facebook Ad
Active Since Oct 2025
Video-first on Instagram, then photo ad on Facebook. Two platforms, one sequenced brand experience — the new campaigns make the old one stronger.